Role: Marketing Executive – Events

 

Reporting to: Marketing Manager – Events

 

 

The Event Marketing Executive is responsible for planning and implement successful marketing campaigns for Agriconnect’s expanding portfolio of events.

 

The role plans, oversees delivery, measures and improves content led multi-channel marketing campaigns that acquire, retain and engage our visitors and grow our Rural and new Scottish events.

 

KEY RESPONSIBILITIES

Planning and KPI development

• Create the marketing plan for the delivery of visitors to our event with support of the Marketing Manager
• Evaluate customer research, market conditions, competitor data, customer feedback to develop a deep understanding of customers that will drive engaging marketing strategies, grow the event and improve customer satisfaction.
• Channel Management and Campaign tracking
• Collaborate with digital teams to set up tracking for all visitor event campaigns to manage marketing performance
• Work alongside colleagues to build connected channel campaigns using content that inspires and engages visitors to our events via emails, social media, blogs and newsletters, paid media, partnerships, and SEO, developing on site propositions at our events and other events
• Work with the Content team and the Content and Social Marketing Manager to create content to drive visitor engagement, registrations, and attendance
• Data, insight, and reporting
• Manage and review event visitor data with the data team to ensure we have complete and correct information
• Share regular marketing updates on how marketing campaigns are performing, disseminate findings and results, and work with other stakeholders to ensure a smart, aligned approach to achieve the business roadmap
• Use project management systems to log, track and deliver all elements of time-sensitive projects

 

About you

• Minimum of 2 years’ marketing experience in a similar role
• Proven history of delivering success in event and digital marketing
• Effective and concise verbal and written communication skills, confident in curating and writing marketing copy
• Experience of running/marketing events is desirable
• Great knowledge of digital marketing
• An ability to use analytical insight to make creative yet factual marketing recommendations
• Work collaboratively with colleagues to deliver internal and external objectives for team KPI achievement
• Agricultural knowledge/experience would be desirable but not essential

 

We offer an excellent package including:

• 25 days holiday increasing to 27 after two years
• An extra day off on your birthday
• Free life assurance
• Matched pension contribution up to 6%
• Employee assistance programme
• Ongoing training. Throughout your career at Agriconnect you will receive continued career development support from our management team
• Exceptional career progression. We are ever-evolving, if you work hard and do well – with our help and support there are no limits to your speed of progress

 

About us

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media.

 

Agriconnect is a business unit within the Arc network, a global events, data, and media platform. Arc is a fast-growing global events, data, and media platform with a varied portfolio content led portals, magazines, and events.

 

We strive to create a culture that is open and respectful, where differences are valued and celebrated. We want everyone to be able to reach their full potential, so we are committed to cultivating a company that promotes inclusion and belonging.

 

If you’re interested in the role, please send your CV and covering letter to [email protected]